New Collections, New Colors and a New Website Mark REVOL’s 10th US Anniversary

By Richard Thompson

REVOL celebrated its 10 year anniversary in the U.S. market by showcasing a new line of porcelain products, unveiling a new website, hosting social media contests and expanding further into the U.S. food service industry. Tenaya Da Silva, National Sales and Marketing Manager of REVOL, attests to the company’s success and notes that 2015 has been one of the best years in retail and growth for the company – something the company intends on continuing.

“We are celebrating our 10 years [in the US] for the rest of the year…and we are really happy about that. We’re excited because we continue to expand our channels and this [2015 anniversary] is an example of us growing in a healthy way,” notes Da Silva. “Besides this anniversary, we are celebrating over 250 years of history in a few years and have survived many other companies…. We lasted because we are a trusted company and have a unique product.”

REVOL, the French serve-ware company founded in 1768 by Pierre and Madeleine Revol, opened the Georgia-based US distribution branch in 2005 offering high-end porcelain to the American market. Da Silva admits that while three or four years ago the company had some slight difficulties, that changed as the company has moved into big channel stores, as well as staying supportive of smaller retailers, while dedicating more time to growing its e-commerce business. She says, “Lots of people like to pick REVOL for their stores, and since we are still growing, it makes us special.”

This has been working as the company has seen continued growth since 2010. “We now have a new warehouse to use, and our inventory has never been so good,” says Da Silva. “As a company, we’ve all done more in communication and with our new website – it means a lot of digital marketing.”

REVOL’s first notable digital marketing event motivated customers to post pictures of themselves cooking with their REVOL products at #REVOLUSA10YEARS. “This is something we haven’t done in the past…. We’re working on communication more.” The streamlined website, according to Da Silva, will engage customers and provide easier access to the diverse line of products that REVOL is unleashing.

The Arborescence Collection is the new table top line that is inspired by nature, with a range of dinner ware that is made out of porcelain, but maintains a natural, organic wood-grain finish. This line is both rustic and elegant, and nothing similar to this line has ever been created so far, explains Da Silva. With a selection of dinner, dessert and bread plates, cups, bowls and mugs, along with coupe and rectangular plates, they each come in Ivory (off-white), Licorice (black) and Pepper (black and white). This high-end line is microwave safe, dishwasher safe and can be used as a placement or serving piece.

Another addition to REVOL’s offerings is the extension of its bakery line, Les Naturels Collection, with a new pie dish, square dish and Madeline mold. Influenced by the company’s mantra of “bake differently” these new baking dishes are nonporous—preventing them from absorbing fats, odor or bacteria. Coming in colors such as Creme and Sesame Grey, the baking dishes are an elegant oven-to-table solution for home bakers wanting to impress guests. “We are really excited about this line and the new colors,” says Da Silva. Gift boxes and tags are supplied with any purchases.

Early next year, REVOL is releasing the Color Lab Collection, a line of espresso and tea cups, snack boards, gourmet boards and board trivet kits. This hand-glazed line of serve-ware sports a selection of colors created in the company’s color-laboratory. Color options include Citrus Yellow, Capucine Orange, Amaranth Red, Fjord Blue, Stratus Grey and Celadon Green. “These are six new colors…and we’re really excited about that,” says Da Silva.

The high-end, porcelain line is not only being revealed to retailers, but to the food service industry as well, continuing the company’s expansion into the restaurant industry with celebrity chef-inspired ranges that complement REVOL serve-ware with gourmet food options and chef-inspired ideas that customers can try out at home. According to Da Silva, food service providers are using Arborescence when presenting stylized dishes, along with other lines the company offers. According to REVOL, this has magnified the culinary creations of independent chefs and stars of the industry.

REVOL is focused on the future with plans to grow on the success it has seen in the last year. While the company relied heavily on word-of-mouth advertising last year, this year will see more online and offline events with a focus on local, not global. This is intentional since the company wants to maintain healthy growth and not balloon too quickly. Da Silva says, “We want partners that are smaller independent retailers in ambassador roles, and give them more power.”