Cheeky Pairs with French Bull for New Collection

Cheeky™, the lifestyle brand redefining the boring paper plate and giving back to those in need, today announces its first designer collaboration in partnership with French Bull™. French Bull for Cheeky is a limited-time collection of paper and plastic tableware featuring French Bull’s signature designs. The line launches exclusively at Target® stores nationwide and on Target.com, just in time for Memorial Day. For every French Bull for Cheeky item purchased, Cheeky helps donate a meal to Feeding America®, the nation’s leading hunger-relief organization. Since Cheeky launched in November 2014, the company has already donated close to 3 million meals.

French Bull is a global lifestyle brand known for making people happy with their iconic look and signature designs. The brand can be found on a broad range of fashionable products including home goods, tech, and travel accessories. Together with Cheeky, they are putting a modern twist on everyday tableware.

After discovering how dull disposable tableware options were, CEO and founder of Cheeky, PJ Brice, decided to redefine the antiquated category by incorporating cause and design. From this point forward, Brice not only committed to making a positive impact in the world, but also to using the paper plate category as a canvas through collaborations like this one with French Bull.

“Over the course of Cheeky’s launch, I’ve not only become more aware of the problem of hunger in America but also of the way Cheeky can raise awareness through our products,” said Brice. “Everyone loves French Bull’s recognizable prints. Joining forces we introduce more people to the brand and recruit more people to the cause.”

“I’m excited to be working with Cheeky and bringing attention to their amazing cause,” said designer Jackie Shapiro, Founder of French Bull. “With our mutual passion for vivid color, along with our desire to create accessible products for design-conscious consumers, I knew this partnership was a perfect fit from day one.”

With bold visions for this collaboration, Cheeky and French Bull hope to inspire customers with a variety of vibrant prints for summer they can mix and match to compliment any and every occasion.

The Cheeky and French Bull collaboration starts appearing May 17 in Target stores. For further information, visit www.cheekyhome.com.