Coffee & Tea
Capresso Promotes Iced Tea Maker with Sip & Save Social Media
A top-selling mainstay of the Capresso line, the Iced Tea Maker is trending because of its appealing promise to save consumers money while improving their quality of life. Capresso has launched an online Iced Tea Sip & Save feature that shows how much people can save by conveniently brewing custom iced tea at home versus buying it ready-made or at a café.
Iced Tea Sip & Save is promoted at Capresso.com, the Capresso blog, and Capresso social media. Capresso quantifies how much the average iced tea drinker – who enjoys an average of two servings a day – will save in a year by brewing at home with the Iced Tea Maker. It adds up to well over $1,000 per year versus buying iced tea ready-made, and over $1,500 per year versus buying iced tea at a café.
“This is a classic win-win for the consumer. You get the convenience of iced tea any time you want it, plus the ability to custom brew to taste and pre-brew into a beautiful glass pitcher that you can store in the fridge – plus you save money every day in the process. And the Capresso Iced Tea Maker is filled with features that make it an ideal choice,” said David Shull, Executive Vice President, Marketing and Communications, for JURA Inc.
The Capresso Iced Tea Maker can custom brew a refreshing pitcher of iced tea at the touch of a button. It brews directly into a beautiful 80-ounce glass pitcher with removable lid and easy-pour spout. Flavor enhancer adjusts brew strength from mild to strong taste. Removable permanent filter accommodates loose tea or tea bags.
Fresh or frozen fruit can be added to the pitcher for delicious gourmet tea concoctions. The Capresso blog and social media also offer easy-to-make recipes to inspire creativity and new taste experiences.
“This campaign is especially important to us because iced tea is no longer just a summer phenomenon. Our Iced Tea Maker sells strong all year. That expands our sales opportunity, and it adds value to the purchase decision for the consumer,” said Shull.
The Capresso Iced Tea Maker has an actual price of $59.99 and is available for immediate shipment.
Capresso offers innovative coffeemakers, espresso machines, grinders and other kitchen electrics for those who want the best. For more information, contact 201.767.3999, email contact@capresso.com or visit capresso.com.
JURA USA Honored with Special LEO Award for “Best Fighting Spirit”
JURA, Inc. USA received a special LEO Award for “Best Fighting Spirit” at the first digital JURA Global Sales Conference, recognizing its achievement in increasing sales and building the brand in the midst of a global pandemic.
The LEO Awards presentation is a highlight of the JURA Global Sales Conference, which hosts JURA personnel from over 50 countries, traditionally in Switzerland every three years. The theme of this year’s conference, “Embrace Digital Transformation,” spoke to both product and marketing innovation.
Roger Federer, tennis icon and JURA brand ambassador, announced the LEO Award winners at the globally streamed conference. The special “Best Fighting Spirit” Award was presented to the top two performing divisions of the company, which also included JURA Elektrogerate Vertriebs-GmbH Germany.
Hosted by Emanuel Probst, CEO of JURA, the conference included a JURA USA case study to share strategies for success.
“We are honored to receive the LEO Award for ‘Best Fighting Spirit’ in 2020. This is not our first LEO Award, but it may be the most memorable, because it commemorates the way the entire USA team pulled together to reach our goals during this time of unprecedented change,” said David Shull, Executive Vice President, Marketing and Communications, for JURA Inc.
JURA offers the largest assortment of automatic coffee machines, with actual retail prices ranging from $799 to $5,999. For more information, visit jura.com, call 800.767.3554, or email contact@us.jura.com.
JURA Announces Record Sales in 2019
At a JURA Elektroapparate AG online press conference from Niederbuchsiten, Switzerland, the company’s Chief Executive Officer, Emanuel Probst, announced record sales for 2019, with 5.1 percent growth in revenue and 4.7 percent growth in units. JURA is sold in 50 countries, with the U.S. as one of its most important markets.
Product innovation continues to drive JURA growth, including the new award-winning ENA 8; the E8, the most successful model in the company’s history; the S8 from the premium segment; and the X8 from the professional range.
Digitization has also played a key role in JURA’s success. “JURA LIVE has brought expert, personalized advice to the Internet and to premium points of sale around the globe,” said Probst. “Two years ago, we launched the JURA Operating Experience (J.O.E.®) which allows our coffee machines to be operated via smartphone. Now they can be controlled via Siri and Apple Watch as well.”
For the first time, this press conference was held via live stream rather than a live event at the corporate headquarters.
“Sometimes the future comes sooner than you expert,” said Probst. “The coronavirus crisis will give added impetus to the digitalization processes that are already underway.” He cited a variety of marketing initiatives and the company’s ability to use JURA LIVE and other digital assets to continue to grow the brand in 2020.
JURA offers the largest assortment of automatic coffee machines, with actual retail prices ranging from $799 to $5,999. For more information, call 800.767.3554, email contact@us.jura.com, or visit jura.com.
JURA ENA 8 Wins Red Dot Design Award
The JURA ENA 8 in Nordic White has won the coveted Red Dot Design Award. This one-cup machine features a small footprint, simple operation, and a stunning design that includes a patterned cylindrical water tank inspired by premium crystal carafes.
The ENA 8, which is also available in Metropolitan Black and Sunset Red, offers ten specialties at the touch of a button – always freshly ground, not capsuled, including espresso doppio and trendy flat white. A 2.8-inch TFT display and simple operating panels make it extremely easy to use.
Over 5,500 products from 55 countries entered the competition. The international jury of experts from a variety of disciplines selected the ENA 8 in Nordic White as one of the best products of the year. They were especially impressed by the machine’s state-of-the-art technology, compact dimensions and cylindrical water tank.
The JURA ENA 8 will be available for immediate shipping in April 2020, with an actual retail price of $1,899.
JURA offers the largest assortment of automatic coffee machines, with actual retail prices ranging from $799 to $5,999. For more information, call 800.767.3554, email contact@us.jura.com, visit jura.com.
AeroPress Delivers Cold Press Coffee in Minutes
AeroPress coffee maker inventor Alan Adler often gives talks about inventing. He always tells his audience to try things, even if they think they won’t work. His discovery that you can cold brew coffee using the AeroPress is the result of following his own advice.
Adler has always been interested in different water temperatures for brewing coffee. When he first got the idea to try making cold brew with the AeroPress, he expected that a long steep time would be essential to the process. After all, cold brewing coffee with room temperature water traditionally takes many hours. So he was astonished to discover that using a much shorter brewing time could produce very flavorful coffee.
Making one to three cups of cold brew coffee using the AeroPress is simple. Stir fine drip grind coffee and room temperature water together for one minute, press, add ice water to the concentrated brew, and enjoy. The extended stir time and fine drip grind enable the extraction of smooth, rich flavor in just two minutes, even when using unheated water.
The AeroPress has always been flexible, able to brew American style coffee or espresso style coffee for lattes or cappuccinos. But its newfound ability to make cold brew coffee means that Alan’s invention is even more versatile than he had thought. And the cold-brewing capability of the AeroPress makes it an essential brewer for those who don’t have access to hot water. Travelers, office workers, hikers, backpackers, bicyclists, sailors, and outdoorspeople of all kinds can brew smooth, rich coffee, hot or cold, anywhere they go — not just in their home kitchens.
The AeroPress coffee maker is made in the USA. For more information, call 1.650.493.3050 or visit aeropress.com.
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