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Crate & Barrel Launches CrateKitchen
Crate & Barrel has opened a culinary destination, CrateKitchen, to inspire cooking and entertaining for the modern kitchen and table. Located at the brand’s headquarters in Northbrook, Ill., CrateKitchen will open its doors to customers and a diverse range of influencers and chefs through virtual gatherings, styling sessions, product demos and a shoppable kitchen tour curated to support the ways people use their kitchens.
The versatility of the design is the perfect backdrop to showcase diverse creators as they put the brand’s Kitchen by Crate kitchenware products and popular partners like Caraway, Greenpan and Le Creuset to good use. Crate & Barrel employees will also enjoy a chance to celebrate milestones and team events with one another in the bright and airy spot.
Beyond new products and recipes, Crate & Barrel customers can expect to learn decorating hacks and inspiring entertaining tips from creators like plant-based cook and host Sophia Roe, The Apartment Bartender Elliot Clark, and baker and food stylist Sarah Crawford. While the kitchen can sometimes be an intimidating space, CrateKitchen is here to show how fun, accessible and sometimes spontaneous this space can be.
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Tabitha Brown for Target Includes Homeware, Kitchenware
Target Corporation is partnering with actress, author and social media phenomenon Tabitha Brown on four limited-time-only collections that will launch over the next year, beginning in June.
Brown is teaming up with Target to deliver positive wellbeing and joy for guests through Brown’s vibrant and inspirational style. The collections span categories across apparel, swim and accessories items, home and office, food and kitchenware, entertaining and more. Starting Saturday, June 11, Target guests can shop the first collection of more than 75 apparel, swim and accessories items – with most items under $30 – on Target.com and in most Target stores, while supplies last.
Tabitha Brown for Target is a progression of Target’s existing relationship with Brown, who has been an influencer partner for two years, inspiring Target guests and team members alike with her joyful words of encouragement. In addition, this partnership is one of the many ways Target is continuing to support Black-owned businesses and partner with Black creators and designers, as part of the retailer’s Racial Equity Action and Change commitment.
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Atlanta Market Refines Home Décor Offerings
Atlanta Market refines its home décor offerings with 11 updates in furnishings, décor, textiles, rugs and accessories as well as the reopening of the Designer Workspace planned for the Summer 2022 edition, July 12-18 at AmericasMart Atlanta.
“The Summer 2022 home décor updates showcase what makes Atlanta Market unique – the ability to source for the whole home in one contiguous location with industry-leading amenities and services,” said Scott Eckman, International Market Centers executive vice president, chief revenue officer. “New commitments to the market and major expansions from top brands across categories as well as enhanced designer services further strengthen the collection as a destination for top retailers and designers.”
Eleven new, expanded and relocated showrooms bring excitement to AmericasMart’s 300+ home décor showrooms presented in on eight floors of Building 1.
Five showrooms are new for Summer 2022: AA Importing (antique-style furniture and décor), Aidan Gray (European-inspired furniture, antique reproductions, lighting, garden decor and more), Aleph Home (rugs, pillows and textiles), Spura Home (rugs and textiles) plus a combined showroom for Dea Luxury Linens (Italian linens) and Henry Handwork Company (hand-embroidered linens).
The six expansions and relocations include Lifetime Brands (kitchenware, tableware and other products used in the home) adding a Building 1 location for its Elements, Mellannco, Mikasa and Scott Living lines. Three more expansions are Devgiri Exports (rugs and home textiles from India), Gabby (accent furniture, dining and occasional tables, chairs, mirrors, lighting fixtures and US-made custom upholstery) and Ngala Trading (handmade home decor featuring exotic, indigenous and sustainably sourced materials from across Africa). Two relocations are Downtown Company (high-quality down products) and Ella Home (lighting and furniture).
The Designer Workspace – a gathering place, work area and resource library open for Atlanta Market and AmericasMart’s Open Year Round sourcing – reopens in a new location on Floor 15 with a whole new look this summer. Closed in Summer 2021 to accommodate strategic relocations that were part of the Atlanta NEXT reorganization of the Building 1 home décor resources, it will celebrate its relocation with the “Designer Workspace Grand Reopening” event, on Thursday, July 14, from 4-6 p.m.
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Hydro Flask Wins Order to Combat Counterfeits
Hydro Flask has received a landmark order issued by the U.S. International Trade Commission that protects Hydro Flask’s intellectual property rights at the border. In January, the U.S. ITC issued a General Exclusion Order prohibiting the importation of any infringing or counterfeit Hydro Flask products by anyone.
This is a rare and strong order offered by the U.S. ITC, according to Hydro Flask, that will be enforced by U.S. Customs and Border Protection. This General Exclusion Order is part of a multifaceted strategy to enforce Hydro Flask’s intellectual property rights and expand its brand protection initiatives.
“This ITC General Exclusion Order marks a very important achievement in our efforts to ensure our consumers are receiving legitimate, high-quality Hydro Flask products that we are known for,” said Helen of Troy Home & Outdoor President Larry Witt. “The sweeping restriction is not taken lightly, and as one of the most prestigious general exclusion orders to receive, we are taking immediate action with U.S. customs enforcement officers to educate and inform appropriate identification of the violation of our intellectual property at every level.”
“With the rise in online shopping that has accelerated over the last few years, this is a pressing problem for many popular and authentic global brands. We’re fortunate to have the U.S. Government’s support in helping to alleviate the risks that these counterfeit products pose to consumers,” Witt said. “Our proactive approach is the next step to ending the exchange of counterfeit products so we can continue to deliver authentic products backed by our Let’s Go™ Promise that guarantees a lifetime of adventure.”
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Nate Berkus, mDesign to Launch Home Goods Brand
Celebrity interior designer, best-selling author and television personality Nate Berkus has created a brand of home goods – including bed, bath and organizing items – developed in partnership with mDesign Home Décor. Nate Home will launch in 2023.
Nate Home will leverage Berkus’ decades of experience in interior design and home makeovers, allowing consumers to shop his accessible style of well-made, elevated home décor items once again. mDesign has extensive experience in end-to-end product development, brand-building, eCommerce, and brick-and-mortar distribution, making them the perfect partner for this new endeavor.
The home goods partnership will amplify the Nate Berkus brand in new and unprecedented ways with distribution concentrated in DTC channels such as mDesign’s website and multiple 3P marketplaces. mDesign’s vast network of existing partners and multi-channel business model will create greater consumer access to Berkus’ new brand of well-priced, quality home goods.
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