Whirlpool Corporation Announces Planned Acquisition of Yummly
Whirlpool Corporation has reached an agreement to acquire Yummly, Inc. Yummly, founded in 2009 by David Feller and Vadim Geshel, is a food-centric technology company that provides personalized recipes and cooking resources. Yummly boasts more than 20 million registered users and is one of the world’s largest digital recipe platforms. The acquisition strengthens Whirlpool’s ability to bring purposeful, consumer-relevant innovations to market in the emerging IoT space. As a wholly-owned subsidiary, Yummly will continue to operate out of its headquarters in Redwood City, California.
“We are committed to introducing new products to market that remove complexity from the day-to-day lives of consumers. Increasingly, these products will be defined by both physical and digital experiences. Yummly brings an outstanding platform on which to begin building our digital product offering,” said Brett Dibkey, Vice President, Integrated Business Units for Whirlpool Corporation. Joe Liotine, President of Whirlpool North America, added, “We look forward to the many possibilities to create value for our consumers with this acquisition.”
“We are extremely excited about the opportunities and innovations we can create with Whirlpool Corporation,” said Brian Witlin, CEO of Yummly. “Whirlpool’s purposeful and consumer-centric approach to innovation aligns perfectly with what we do, who we are and what we seek to create for consumers as the kitchen becomes ever-more digitally connected.”
The transaction is subject to certain closing conditions. Terms of the acquisition are confidential and will not have a material impact on Whirlpool Corporation’s 2017 financial statements.