Made in the USA Products Making a Comeback
In the past week I’ve been speaking with some folks about the topic of products made in America. This category is quickly becoming important to American consumers as we recover from the recession and seek to regain lost jobs for our friends, family and neighbors.
Take FreshTape and its co-inventor Laura Wilkinson Sinton. Laura and her best friend/partner Liz began their foray into creating a hygienic food-safe alternative to bag clips with the core value of having their product made in the USA. As the creators of FreshTape it was never an option to NOT have the product made right here at home. Laura tells me that she and Liz saw friends lose jobs in the last 10 years as manufacturing has jumped overseas so having their invention manufactured and distributed from the USA was especially important.
Laura is not alone in her sentiments. Research from AIMsights reveals that made In USA means “jobs for American workers” to 73 percent of millennials, who as a generation were hit especially hard by the recession. Millennials include those born from 1982 to 1996. Marsha Everton, Corporate Director & Advisor for AIMsights, explains to me that this correlation between supporting made in the USA products to increase jobs at home is different from the past when people may have been more inclined to do so based off of patriotic reasons instead.
“They see made in the USA as being jobs and they think that it’s important for us to have jobs in the United States and so they’re very committed to considering all of that,” Marsha explained.
It’s interesting to me that people who are taking the risk to introduce a new product and begin a brand new business are also willing to think locally and commit to having their product made in the USA when they could go to China instead and have bigger margins. However, things have changed overseas as well as at home and the U.S. can now actually be competitive when it comes to luring jobs back. This was what Scott Tavenner found when he began the process of manufacturing the Savino, a wine preserving carafe.
“We went to the global supply chain and we had a bias to try to keep it in the US,” he tells me. “What we found was that US manufacturing was competitive with other world sourcing options. So we were able to meet that goal and have kept the manufacturing right here in the states. We were pleasantly surprised that we were able to do that.”
Scott and Laura are not alone and there are increasingly more and more options for products made in the USA. The August issue of Kitchenware News & Housewares Review will have the full story along with even more products made right here in America.