Laptop Lunches Rebrands and Unveils as Bentology for Spring 2015

The eco-friendly bento-ware brand Laptop Lunches has undergone a complete brand revitalization and launched Bentology with a new logo, tagline and website (to come March 8th). Under the new brand, Bentology will continue to provide premium bento-style meal systems for every member of the family, now with an enhanced aesthetic focused on design and functionality.

“Our mission from day one was to help and encourage families to make more nutritious and easy-to-pack lunches. Since then we’ve grown leaps and bounds and we’re excited to take the company to the next level. With the introduction of Bentology we are going beyond school lunches to eating by design through a healthy lifestyle,” states founder Tammy Pelstring. “It’s been an organic progression and we believe the increased array of products combined with original and engaging content on Bentology.net will make our mantra of ‘Eating by Design’ a way of life.”

The Bentology team partnered with award winning product design firm FATHOM, an advanced product development technologies expert, to establish a new logo, tagline and website while working closely with the staff to build an identity that reflects the brand’s core values and future strategy. The new brand maintains Bentology’s continual commitment and evolution to create innovative meal solutions that make lunchtime fun and hassle-free for the modern family as well as providing inspiring content to help people live a healthier life.

Laptop Lunches was originally founded by a California mom, Tammy Pelstring, whose mission was to simplify lunch-making, increase nutrition and minimize waste. Initially the line was geared towards school-age children, but it wasn’t long until both teachers and parents began using the bentos for their own daily lunch needs. As a natural response to this demand, Laptop Lunches grew to accommodate parents as well.

The new Bentology collection launches with two bento style food storage systems: the Bentology Bento Boxes (offered in five and six piece sets) and the Bentology Box Set. Both products include bento style food storage and carry systems in premium grade polypropylene that are BPA, phthalate and PVC-free, dishwasher safe and long lasting. The playful Bento Boxes with watertight-lidded containers will be available in new color ways and in combinations of clear/multicolor, raspberry/baby blue and midnight/apple (MSRP $19.99). The Bentology Box Set comes with four containers in assorted sizes that you can mix and match, and are available in raspberry and turquoise colors (MSRP $12.99). Longtime family favorite bentos such as the Dual Kit and Portion Perfect will still remain under the new Bentology brand.

A major part of the rebrand efforts is the launch of the new Bentology website that will provide educational and lifestyle content to Bentology users and community. The online component will be a resource for menus, inspirational images and healthy living tips. Bentology aims to create an online community of health conscious families that showcases how eating by design, entertaining by design and cooking by design is easily achievable. Furthering their goal to make lunchtime fun, Bentology will offer a creative user-friendly app titled “Lunch Ideas” that is free for download at the App store.

For more information on Bentology or to view the collection in its entirely, please visit www.Bentology.net.