Hydro Flask Signs on as Surf League Sponsor

Hydro Flask, now a Helen of Troy Limited company, has entered into a multi-year partnership with the World Surf League (WSL). The brand has signed on as the official water bottle and drinkware sponsor of the WSL Championship Tour (CT) and Big Wave Awards in North America.

Through the partnership, Hydro Flask products will be used at every CT event in North America, at the prestigious Hawaiian Pro and the Vans World Cup of Surfing. Additionally, the WSL and Hydro Flask will team up to offer consumer experiences and co-branded products.

“The idea for Hydro Flask was born on a beach in Hawaii, and we’re excited to partner with an organization that aligns with these roots,” said Hydro Flask General Manager Scott Allan. “We look forward to combining our efforts with the WSL on our mission to save the world from lukewarm.”

Since the company’s inception in 2009, Hydro Flask has expanded its presence to 17 international countries and has grown to become the number one over-all American water bottle brand in the sporting goods and outdoor market, according to Sports One Source SSI reporting.