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ChefWorks: Culinary-Quality Aprons Now for Home Cooks

Chef Works, Inc., which makes culinary apparel is launching a new retail sales program aimed at expanding its reach within the non-professional culinary marketplace. That’s a little bit of code indicating that the company is now looking to outfit home cooks with the same quality aprons that professional chefs wear in restaurant kitchens, where the apron is certainly about keeping the occasional kitchen mess from ruining the civilian attire beneath, but it’s also about making a style statement.

Visit ChefWorks in booth #S147.

Of particular focus in the new program is the introduction of the company’s high quality aprons to the barbecue community, providing a level of durability and style that has previously been missing among backyard cooks. “When it comes to outdoor cooking, we all strive to have the very best, whether it’s a high-end grill, premium meats, or the very latest tech gadget. But despite all of the amazing products offered to grillers, they have always had to make due with sub-par aprons — ones that are not designed to stand up to the rigors of live fire cooking and that are about as stylish as a hospital smock. By offering grillers the same high-end quality and stylish designs that professional cooks expect from Chef Works, we are prepared to take the backyard by storm,” said Dale Gross, Co- Founder of Chef Works.

While best known as a leading culinary apparel supplier within the restaurant and hospitality business, Chef Works has seen a dramatic increase in the popularity of its products among home cooks, most notably within its fashion-forward Urban Apron line. Building on this trend, the company is currently working with various retailers to bring select SKUs to store shelves nationwide, beginning with several of its most popular aprons.

“Through the rollout of our consumer-based retail program, our goal is to make these quality tested designs more accessible for individuals who are tired of kitchen wear that simply doesn’t stand up to heavy use and multiple washes. From the retailers’ standpoint, we have developed a turn-key program that offers freestanding point-of-purchase displays that require zero additional peg space and are an eye-catching way to promote sell through of the product,” continued Gross.

About Chef Works

Chef Works, Inc. is a worldwide culinary apparel manufacturing and distribution solution for the culinary, hotel, restaurant and food service industries. Offering cost-effective and efficient alternatives for companies of all sizes, Chef Works is the leader in uniform supply management, brand continuity, online ordering, on-site embroidery, personalized reporting, budget coordination and uniform design and distribution. Chef Works successfully manufactures and distributes culinary apparel in over 60 countries. They remain resolute in their mission to provide the best-quality products at the most competitive prices, focusing all of their efforts to ensure complete satisfaction and meet, or exceed, expectations for high-quality, well-designed, comfortable uniforms alongside superior customer service. For more information, visit www.chefworks.com.