Tools & Gadgets
Meyer Debuts Circulon SteelShield ‘Drummer’ TV Ad
In support of its state-of-the-art Circulon SteelShield Technology Cookware, Meyer Corporation, U.S. debuted its groundbreaking Circulon SteelShield “Drummer” national television advertisement on Sept. 1.
The “Drummer” 30-second television ad spotlights the collection’s extremely durable hybrid nonstick and stainless steel cooking surface in an entirely new and unique way for the brand and the overall cookware category. Rather than taking the traditional approach of putting the cookware through its paces in a home kitchen setting, the “Drummer” ad playfully conveys the cookware’s durability message by showcasing a professional drum set made entirely from SteelShield pans.
The ad begins with talented Bay Area, Calif., drummer Jae Stix – who learned how to play drums with pots and pans when she was a child – taking her seat and beginning to strike the cookware using the stainless steel kitchen tools (cooking spoon and slotted spatula) that come with Circulon SteelShield cookware sets. Her ebullient and evocative drumming creates an entertaining music video with layers of sounds and mixing that’s captivating musically and visually. The ad concludes with the tagline “Circulon is built to perform. For life.”
Circulon’s fall season ad campaign will appear on more than 30 high profile television and digital media outlets, such as including CNN, Food Network, Cooking Channel, FX, HGTV, TLC, Discovery Channel and TNT, with an estimated reach of 84 million impressions.
Available at retail stores nationwide and at www.Circulon.com, Circulon SteelShield Cookware features the durability of steel with a hybrid surface that’s easier to clean than traditional stainless steel.
Circulon is a premier brand offered by California-based Meyer Corporation, one of the largest cookware companies in America. In addition to Circulon, brands sold by Meyer include Anolon, Farberware, KitchenAid, Rachael Ray, Ayesha Curry, Hestan, Ruffoni, BonJour, and LocknLock.
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Kuhn Rikon USA Relocates HQ to Nashville
To better serve North and South American markets, Kuhn Rikon USA, has relocated its corporate headquarters from Petaluma, Calif., to Nashville, Tenn.
“This new location offers us several advantages including, lower operating costs, lower taxes and a simpler business environment. It’s also central to our U.S. based customers and our warehouse, which is an additional advantage,” said Mark Adkison, president. “The Nashville market is regularly recognized as one of the leading locations in the country for top-quality talent recruitment. This will enable us to bring in the best people to support our continued growth,” he continued.
The team in Nashville will be composed of Adkison; sales director, Sonja Berton; marketing & e-commerce director, Melissa Ledbetter; VP of finance, Karl Russ; and office administrator, Erica Sanchez. The new address is: Kuhn Rikon Corporation, 402 BNA Drive, Suite 112 Nashville, TN 37217, 615-639-1014 or 1-800-662-5882. Questions regarding the transition can be directed to Adkison, Berton or Russ.
Kuhn Rikon is the #1 brand of Swiss cookware and cooks’ tools sold worldwide. The Swiss brand manufacturer inspires the world of cooking with innovative products to prepare, serve and enjoy special moments around the table. Kuhn Rikon is a family-owned company with headquarters in Rikon, Switzerland, with subsidiaries in Great Britain, Spain and the United States. For more information visit www.kuhnrikon.com.
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Ginsu Expands With Licensing Partners
JRL Group, Ginsu’s exclusive brand licensing agency, announced two new licensing partnerships that will expand the iconic cutlery brand into product categories and distribution channels.
New licensees include Great Buy Products (kitchen gadgets and cutting boards) and MY DIY Center (outdoor grills and accessories).
Great Buy Products will develop a full line of Ginsu premium wood cutting boards that offers perfect protection while slicing, chopping and carving. The first product offering will be a premium line of Ginsu bamboo cutting boards.
Great Buy Products will also be introducing a comprehensive selection of Ginsu stainless steel kitchen gadgets and tools with easy grip handles that are ideal for peeling, grating and other culinary tasks. The Ginsu cutting boards and kitchen gadgets will launch at retail in 2Q 2022.
My DIY Center is expanding Ginsu’s brand portfolio into the barbecue and outdoor living space with the first Ginsu grill.
The Kamado Ceramic Grill is a complete outdoor cooking appliance that allows anyone from novices to grill masters to sear, grill, bake and smoke all types of food. The 15″ grill serves as a standard charcoal grill and doubles as a smoker, designed for efficiency and function while displaying the iconic style associated with the Ginsu brand. The Kamado will be available exclusively through MyDIYCenter.com and the My DIY Center Store on Amazon, slated to launch in June of 2022. It will retail for $599.
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IHA Global Innovations Award Finalists Named
The 65 finalists in the IHA Global Innovations Awards (gia) for product design have been announced by the International Housewares Association. Global honorees in each of 13 categories will be announced during the invitation-only gia dinner March 5 during The Inspired Home Show 2022, IHA’s Global Home + Housewares Market, at Chicago’s McCormick Place Complex.
Entries were judged by a panel of industry experts and news media. The finalists and global honorees will be on display in a new exhibit in the Hall of Global Product Design in the Grand Concourse Lobby of the North Building as well as in the New Product Showcases located in the Buyers Club in each Show building. The Inspired Home Show opens at 10 a.m. on March 5 and runs through 5:30 p.m. March 7.
The gia product design finalists are:
Bath & Personal Care: Bug Bite Thing, Bug Bite Thing; F&H of Scandinavia A/S, UME Bath series; madesmart, Drying Stone Toothbrush Tray; Travelon, SOMNiWRAP Travel Pillow; Zoku, LLC;Travel Hand Wipes
Cleaning: Evriholder Products, LLC; Joie Chameleon Drain Cleaner; Evriholder Products, LLC, Sophisti-clean Compact Dish Rack and Silicone Mat Set; Proud Grill Company; Q-Swiper Steam Clean Grill Cleaner; Sanimaid ApS, #Stain Remover; ZoomBroom, ZoomBroom Tornado
Cook & Bakeware: Grand Fusion Housewares, Inc., Leakproof Silicone Non-Stick Baking Mat; IRIS USA, Inc., 6-Piece Cookware Sets with Cool-Touch Removable Handle and Tempered Glass Lids, MEGASTONE Non-Stick Coating; Le Creuset Of America Inc., Signature Bread Oven; SRT I.K. International, Special Roasting Tray; THE COOKWARE COMPANY (USA), LLC, Greenpan Reserve 10 pc set
Home Décor & Gifts: Hangman Products, Inc., No Stud Floating Shelves With Dye Sublimation Finishes; Picnic Time Family of Brands, Parisian Picnic Basket; Wabash Valley Farms, 12 Days of Christmas Popcorn Seasoning Advent Calendar; Wine Grasp Company, wineGrasp Single; WOLF, Palermo Double Watch Roll w/ Jewelry Pouch
Home Organization & Storage: Bous, KING JIM “TEPRA Lite Compact, Palm-sized Label Printer; Brabantia USA, Mindset Toilet Butler; Inspired Product Development Group, Cabinet Caddy SNAP!; JJAAMM, llc, Heavy-Duty Wrap-It Storage Straps; YouCopia, FridgeView Rolling Egg Holder
Household & Home Electrics: IRIS USA, Inc., WOOZOO Ultrasonic Top-Fill Cool Mist Humidifier, NGK SPARK PLUG CO., LTD. Venture Lab, Sumikaze Pure Air; simplehuman, cleanstation; THE FOUNDATION, Steamery Cirrus No. 3; Viatek Consumer Products Group, Int’l., Q-Beam Clamp Lamp
Kitchen Electrics: Chefman, PowerCrisp Microwave; Gourmia, FoodStation Smokeless Indoor Grill & Air Fryer with Smoke Extracting Technology, 5 One-Touch Cooking Functions and Extra-Large Nonstick Cooking Surface; Innospec, Hot Bento; Jura Inc., JURA Z10; Revolution Cooking, LLC, Revolution InstaGLO R270 Toaster
Kitchen Hand Tools & Cutlery: DANDY, ScooperDuper Folding Food Scraper by DANDY; Dreamfarm, Brizzle – scoop drizzle basting brush; Gourmet Kitchen Works LLC, GEFU Spice Tower; Microplane, Extra Coarse Mixing Bowl Grater; That Inventions, ScoopTHAT Radii
Kitchenware: Dreamfarm, Spina – spin and strain colander; Georg Jensen, Bernadotte French Press; simplehuman, compost caddy; VACCARO, Cutting Board Set; Zip Top, Reusable Silicone Snack Containers
Personal Care Electrics: BeiAng Air Tech Ltd., AirCap; Better Living Products Int’l., Inc., FOAMA Touchless Soap Dispenser; Crane USA, Inc., Crane 4 in 1 humidifier; Hidrate Spark, HidrateSpark PRO; Viatek Consumer Products Group, Int’l., Body Dryer
Smart Home Products: Aeris Health Inc., Aeris by iRobot aair 3-in-1 Pro; CookingPal Ltd., Multo; Mastrad, Inc., meat°it 3; Olimpia Splendid USA, Dolceclima Fresco 15 AC WI-FI; PantryChic, a division of Nik of Time, Inc., PantryChic Smart Storage System Starter Kit
Sustainable Products: ( r e )x, 100% Recycled Ocean and Ocean Bound Plastic Hangers; Bee’s Wrap, Reusable Produce Bags – Large 2 Pack; Brabantia USA, StepUp Pedal Bin; Georg Jensen, Sky Drinking Bottle; Zoku, LLC, Zoku Pocket Utensils
Tabletop: Drink Tanks, Travel Keg; Freshlink Product Development, LLC dba PREPARA, Honey Pourer; Gourmet Kitchen Works LLC, Olipac FILARE; Picnic Time Family of Brands, Cava Wine Tasting Kit; Reduce, Saltini Tumbler
For coverage of The Inspired Home Show and more, subscribe to Kitchenware News & Housewares Review.
Zoku Pocket Straw Now Has a Countertop Display
Zoku® presents a new countertop display to showcase the Pocket Straw, a trend-forward best-seller with impulse sales appeal. This collapsible reusable straw is made of 18/8 stainless steel, with a silicone mouthpiece for comfortable sipping.
The colorful 11.4-inch wide by 2-inch high by 8.5-inch deep display holds 24 Pocket Straws, eight in each color: Teal, Berry and Charcoal. Consumers will quickly see that the straw comes complete with a compact carrying case and cleaning brush. The packaging illustrates the way the straw telescopes in and out for compact storage and to fit various sized glasses or bottles.
“Reduces waste” messaging on the display reinforces one of the big reasons to buy: it eliminates the need for plastic or other disposable straws. High design also helps make the sale. The Zoku Pocket Straw is easier to clean and carry, collapsing into a 4-inch lightweight carrying case that has a small loop for attaching to a key ring, belt or backpack. The cleaning brush nests inside the case so it doesn’t get lost.
The Zoku Pocket Straw has a suggested retail price of $9.99. The Countertop Display is available at no additional charge with the purchase of 24 units. It is available for immediate shipment.
The Zoku lineup of innovative products includes Drinkware, Frozen Treats, Cocktail Ice, Food-To-Go and Kids. For more information, visit www.zokuhome.com or contact info@zokuhome.com.
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