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Outdoor Living

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Hydro Flask Signs on as Surf League Sponsor

Hydro Flask, now a Helen of Troy Limited company, has entered into a multi-year partnership with the World Surf League (WSL). The brand has signed on as the official water bottle and drinkware sponsor of the WSL Championship Tour (CT) and Big Wave Awards in North America.

Through the partnership, Hydro Flask products will be used at every CT event in North America, at the prestigious Hawaiian Pro and the Vans World Cup of Surfing. Additionally, the WSL and Hydro Flask will team up to offer consumer experiences and co-branded products.

“The idea for Hydro Flask was born on a beach in Hawaii, and we’re excited to partner with an organization that aligns with these roots,” said Hydro Flask General Manager Scott Allan. “We look forward to combining our efforts with the WSL on our mission to save the world from lukewarm.”

Since the company’s inception in 2009, Hydro Flask has expanded its presence to 17 international countries and has grown to become the number one over-all American water bottle brand in the sporting goods and outdoor market, according to Sports One Source SSI reporting.

Lodge Celebrates Successful Succession

Lodge®, America’s Original Cookware Company, promoted Henry Lodge to CEO in mid-2016. Henry Lodge previously served as company COO-President, beginning in 2001. Henry Lodge succeeds Robert (Bob) F. Kellermann, who has served as the company’s Chairman-CEO since 2001.

Kellermann, president of the company from 1984 to 2001, is Lodge CEO Emeritus until his retirement in December 2017. Henry Lodge will retire at the end of 2019. Upon Henry Lodge’s retirement, the company will have its first ever non Lodge-Kellermann family members in senior management positions.

Through the years Henry Lodge and Bob Kellermann, great-grandsons of company founder Joseph Lodge, led the company through the most successful era in its history. In 2002, Lodge launched foundry seasoned cast iron cookware, Lodge Logic. The product enhancement earned accolades throughout the housewares industry, with Lodge Logic receiving a Good Housekeeping “Good Buy” Award in 2003. During the remainder of the decade, sales of the U.S. made cast iron cookware reached unprecedented heights, leading to a major foundry expansion (2013-15) and the construction of a new 127,000-square foot foundry and 212,000-square foot distribution center (2016-17). The new foundry will increase production capacity by 75 percent and is expected to be commissioned in late fall of 2017.

In 1991, Henry Lodge, acting as Executive Vice President, set the standard for environmentally sensitive manufacturing, replacing a coke-fired cupola melt system with induction furnaces. The update in technology changed the company’s status from a large quantity generator of hazardous waste to a small quantity generator. Tennessee Governor Ned McWherter, praised the innovation, bestowing Lodge Manufacturing Company with the 1994 Governor’s Award for Excellence in Hazardous Waste Reduction.

Members of the Lodge/Kellermann family have maintained senior leadership positions since Joseph Lodge opened the Blacklock Foundry in 1896. Successive leaders include Richard Leslie Lodge (1931-1949), Charles Richard Kellermann, Jr. (1949-1973) and William Leslie Kellermann (1973-1984).

Traeger Grills Rewrites Rules for Cooking with Fire

Traeger Grills, inventor of the wood pellet grill, is changing the way the world thinks about wood-fired cooking with its new Timberline Grill, available now. After spending nearly 30 years tweaking and testing its grills to reach the ultimate perfection of the product, Traeger joins its patented WiFIRE® technology with a new approach to smoking for the category’s most advanced grill to date.

TraegerStarting at $1,699, the Timberline series will make wood-fired cooking more customizable than ever before, giving everyone from backyard heroes to competition pitmasters the power to remotely control their grill from the palms of their hands. The new Traeger App (free and available for download in iOS and Android) makes it easy to not only set the cook time and desired temperature of the grill from afar, but to also check the status of food and adjust settings accordingly. The app also grants access to Traeger’s recipe vault and lets users connect with the worldwide Traeger community to share cooks and get inspired. Traeger’s cutting edge WiFIRE technology gives grillers the ability to store up to four custom cook cycles, making achieving that perfect prize-winning chicken as easy as pushing a button at the next barbecue competition.

Available in two sizes, the Timberline 850 and Timberline 1300 are available for purchase at www.traegergrills.com and at authorized retailers. Its double-wall, commercial grade stainless steel interior controls temperatures between 165 degrees F and 500 degrees F within +/- 5 degrees F – a temperature precision standard previously unheard of in the grilling world. The Timberline’s brand new, patent pending approach to smoke science allows more pure blue smoke to circulate, ensuring foods are infused with only the best hardwood flavor.

A New Style For Picnics

by Micah Cheek

We’re finally approaching spring, and consumers are getting outside and shaking the cold off. Picnics are an affordable and fun entertainment option for the season, and developers are moving to serve the growing market of Millenials headed outdoors.

Igloo made a splash with the Daytripper line the company introduced at last year’s International Housewares Show, and the response was strong enough the product was actually released early. “The Daytripper sparked out of a design language meeting we had a year and a half ago, when we started to look at who our consumer is and how they live,” says Lisa Hayashi, Director of Brands, Igloo. “We have a customer segment called the ‘Downtowners.’ Female-centric, fun-loving, she buys for her or them, she likes to entertain, and her primary focus is urban exploration.” Igloo started developing designs that would accommodate these young professionals.

DayTripper for webThe growing interest in urban exploration is in part due to these Downtowners looking for events or gathering places that are more active and less expensive. “Even if you’re going to go out and find something that’s less expensive, there’s still ways to pack up nice food and have a great experience,” says Hayashi. “We’re not going out to fancy dinners all the time, but maybe we’re finding ways to gather outside while creating memories.” This sentiment was reflected in product testing. The line resonated with customers who were looking to try something new. “We did some fun events with REI-sponsored Outessa this summer, and this event was designed to get women out there and try guided experiences. We tought women how to pack out the Daytripper with nicely curated food and drinks,” says Hayashi. “Every class was packed. It was exciting to be with like-minded women who love great food, drinks and the outdoors.”

During research, Hayashi was able to identify some changes in direction they needed to take. More traditional picnic and travel sets were often large and cumbersome. Their functionality was often compromised by being overloaded with added tools and accessories. For the Daytripper, Igloo tried to bring it back to basics. “Our pack-ins were very conscious. We selected for quality. We did research to take out pack-ins that people wouldn’t necessarily find helpful,” says Hayashi. “When you turn the backpack around, there’s spaces for carabiners, a bottle opener and there’s support for lumbar support when you’re carrying around your goods. I am a pretty small person, and I have zero trouble using this bag.”

The Daytripper Tote is designed to hold snacks for two to four people, and comes with a cutting board, cheese knives, corkscrew and fold-out tray. The larger Backpack has more storage space along with the cutting board, cheese knives and corkscrew. Both are made in charcoal grey with orange accents.

Garden Party Showroom Opening in January at Dallas Market

Dallas Market Center, the home of leading outdoor products from stylish global manufacturers, announced grand opening details for Garden Party, a new shared showroom of outdoor resources. The 3200 square foot Garden Party showroom is located in World Trade Center 318. The custom space features five leading companies in outdoor furnishings, accessories and gifts including:

  •  Cohasset Gifts & Garden: the garden and home décor company best known for unique bamboo wind chimes and wooden Cohasset bells. Their more than 200 designs include garden, beach, lodge, country and whimsical styles at every price point.
  • Georgetown Home & Garden: miniatures, fairy gardens and garden décor from a thriving small business with an entrepreneurial edge.
  • Orlandi Statuary: fiber stone for the garden, fountains, columns, and pedestals. The Orlandi family continues a 100 year tradition of producing beautiful designs to modern tastes and standards.
  • Unique Stone Inc.: garden statuary created from antique statues and custom finished to look like the original pieces. Includes products and color options.
  • Asia Resources: offering baskets, containers, and home décor in a wide array of materials including rattan, sea grass, willow, wheat straw, and others.

To celebrate its grand opening, Garden Party will hold a celebration open to all buyers on Friday, January 20 at 2 p.m. The party will feature live music, snacks, beer, wine and sangria.

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