Hammer Stahl is introducing American Clad Cookware – American-made, seven-ply, surgical stainless-steel cookware, crafted by hand in Clarksville, Tennessee. Hammer Stahl American Clad Cookware is part of a long line of world-class kitchen products made in the USA. As a premier brand of New Era, the company has a manufacturing legacy extending back to 1874.
“We take pride in our cookware being constructed of American steel and crafted in Clarksville, Tennessee,” said Bobby Griggs, Vice President, Hammer Stahl. “While we became well-known for our premium German steel cutlery, our cookware line has grown remarkably, and we want to clearly share its great history with our customers. We are proud to be American owned and operated, offering chef-quality American-made products. ”
Hammer Stahl American Clad Cookware combines a legacy of superior craftsmanship with a distinctive multiclad stainless steel to create the very finest home cooking experience. Designed for flavorful, low-fat cooking, this cookware is made with seven-ply multiclad stainless steel to transfer heat evenly and efficiently. This cooking system helps retain more vitamins and minerals in every recipe by cooking the food in its own juices. Surgical-grade stainless steel with titanium is durable, easy to clean and will not react chemically with food, making it safe for food storage.
Each piece of cookware is meticulously polished and inspected by hand. “We craft Hammer Stahl cookware with the same care we know our customers use to create wonderful meals for their family,” said Griggs.
Crafted by Hand, Crafted with Purpose
An emphasis on quality and pride in workmanship has been a key success factor in Hammer Stahl’s history. As a family-owned business, the company’s goal is to provide customers with exceptional quality at a fantastic value and to make cooking at home easy and enjoyable. But that’s not the whole story. According to Griggs, the real story is the team behind these world class products.
“The competitive advantage of manufacturing in the U.S. is the passion, purpose and dedication to quality by our employees. They make products that their friends, family and neighbors will benefit from using daily. This mindfulness creates a sense of pride and attention to detail that you simply cannot recreate when the manufacturing process is fundamentally separated from the final user,” he said. “We are in the crafting business, and we believe that this is something that consumers highly value in the goods they purchase.”
American Clad Cookware is about creating quality products and jobs in the heartland of this country, and doing so with a mission in mind. Given a choice between a product made in the U.S. and an identical one made abroad, research shows that most Americans would rather buy the American product.
All-Clad Metalcrafters, LLC announces the 10 year anniversary of its formal working relationship with Chef Thomas Keller. For more than 30 years, Keller has trusted the superior quality and high performance of All-Clad cookware in the kitchens of his Michelin-starred restaurants, and in 2006, officially formed a partnership with All-Clad. During this time, Keller played an integral role in product development and testing, subsequently creating recipes and materials to inspire consumers to try new cooking techniques and expand their cooking repertoire.
In 2014, All-Clad launched a cookware collection personally developed by Keller, All-Clad TK, the first collection of cookware designed and constructed to ensure the best results for each culinary technique. In response to the success of the All-Clad TK collection, All-Clad launched a series of product extensions in the summer of 2015, which included a 5.5-quart Dutch Oven and 12-inch and 14-inch Stainless Steel and Nonstick Fry Pans.
All-Clad is now launching the All-Clad TK 17-inch Oval Roaster, another extension to the All-Clad TK collection. Inspired by Keller, the All-Clad TK Oval Roaster is handcrafted in the United States and is designed with three layers of durable stainless steel and aluminum for even heat distribution throughout the pan. The pan allows for easy storage and versatility, as the roasters are stackable and can be used on the stovetop and in the oven and broiler. The product also features a brushed stainless interior and exterior, rounded sides to contain splattering, an engraved base and a flared rim for drip-free pouring. The Oval Roaster will be available exclusively at Williams-Sonoma retail stores throughout the United States and Canada and online at Williams-Sonoma.com beginning in November 2016. The product will retail for $299.95.
“I value genuine collaboration,” said Thomas Keller, Chef / Proprietor of The French Laundry, Per Se and Bouchon. “I believed in and used All-Clad long before I partnered with them–first because the cookware is manufactured in the U.S., and, second, because there is no piece of cookware made anywhere that has the same connectivity, aesthetics and durability. They continue to innovate and ask the right questions about what chefs need and how they cook, and that inspires me to add my influence to their design.”
“All-Clad is thrilled to celebrate our 10 year anniversary of working with Chef Thomas Keller,” stated Michele Lupton, Director of Marketing and Brand Marketing for All-Clad. “Chef Keller is a true inspiration to the culinary community. We are immensely proud of our longstanding relationship with him and look forward to our continual partnership.”
To honor a decade of collaborating with the legendary American chef and restaurateur, as well as to celebrate the launch of the new All-Clad TK Oval Roaster, All-Clad will be enacting a special “10 Days Celebrating 10 Years” social media campaign, beginning on Tuesday, November 15. The commemorative campaign will contain cookware giveaways, exclusive photo albums, recipes and more. Chef Thomas Keller will also participate in his first-ever Instagram takeover, which will go live on All-Clad’s Instagram page during the campaign. Consumers are invited to interact on All-Clad’s social media pages as well as via the hashtag #10yearswithTK.
Hammer Stahl is celebrating the holidays with two special promotions – one on select German Steel chef knives and the other on professional-quality fry pans – designed to drive consumers to specialty gourmet retailers during the holiday gift-giving season.
Hammer Stahl, a company which proudly manufactures professional quality multi-clad stainless steel cookware in Clarksville, Tennessee, and offers a line of German steel cutlery, is offering its two piece fry pan collection, including the 8.5-inch and 10.5-inch fry pans; as well as the 5.5-inch Santoku knife and brand new 6-inch chef knife at special pricing until December 31, 2016. National ads supporting the promotions appear in Food & Wine magazine. Consumers are being directed to www.hammerstahl.com/madeinusa for the pans and www.hammerstahl.com/shoplocal for the knives and to locate a retailer in their area.
Cook Up Holiday Treats or Everyday Meals
The Hammer Stahl fry pan is a terrific go-to pan for all meals from breakfast to dinner, and everything in-between. The 8.5-inch and 10.5-inch fry pans are ideal for pan frying, sauté, searing and browning. The flat bottom and curved sides make tossing and flipping food easy. According to industry surveys, fry pans, sauté pans and skillets account for one-third of cookware purchases, and Hammer Stahl is helping to meet this demand with this aggressive promotion on multi-clad stainless steel cookware. The promotion gives retailers a tool to help increase sales, drive traffic and maintain a healthy margin.
“Hammer Stahl is proud that our stainless steel multi-clad cookware is manufactured in Clarksville, Tennessee,” said Bobby Griggs, Vice President, Hammer Stahl. “These fry pans heat evenly and are very responsive to temperature. They both have a hollow, ergonomic handle and a lifetime warranty. Consumers love them!”
While the best quality cookware usually comes with a premium price tag, Hammer Stahl is offering this two piece set consisting of the 8.5-inch and 10.5- inch fry pans at the special retail price of $99 (regularly $199.00) for a limited time.
Professional Quality Cutlery for the Home Cook
Hammer Stahl cutlery has seen aggressive growth in the retail sector over the past 18 months. Retail stores consistently report that Hammer Stahl cutlery is coveted by professional and home chefs alike for its razor sharp cutting edge and its forged German steel. “We have consistently seen increased demand for midsized Santoku and chef knives. The 5.5-inch Santoku and 6-inch chef knife is the perfect size for everyday use and is not intimidating to the beginning cook. A shorter blade gives you more control over the knife, and is excellent for most basic tasks like slicing vegetables or chopping fresh herbs,” said Griggs. During the last holiday season, the 5.5-inch Santoku knife was a big success for retailers nationwide, which prompted Hammer Stahl to introduce the 6-inch chef knife for the 2016 holiday gift season.
The knives are made in the tradition of the great German knife makers, from top-quality high-carbon stainless steel. A patented new design and a manufacturing process make the knives affordable. The knives’ handles are ergonomically designed with a comfortable grip which reduces fatigue. All Hammer Stahl knives are heirloom quality and guaranteed for life.
Hammer Stahl’s new 6-inch chef knife is being offered for $39.95 and the 5.5-inch Santoku knife for $29.95 at select gourmet retailers until December 31, 2016. For general information, visit www.hammerstahl.com.
Expertly engineered, premium quality Breville® Thermal Pro™ Cookware – introduced earlier this year by Meyer Corporation, U.S. – is a winner of both the distinguished iF Design Award and the prestigious Red Dot Design Award for 2016.
For more than 60 years, the iF Design Award has been recognized worldwide for identifying products with design excellence, and its logo is internationally acknowledged as a seal of quality and outstanding design. Fifty-eight jurists selected newly launched Breville Thermal Pro Cookware for this coveted award for both its performance and design. The Red Dot Design Award’s group of 41 leading designers, journalists, specialists, and design professors also selected Breville Thermal Pro Cookware for design excellence, following a review of submissions from over 57 nations.
Breville Thermal Pro Cookware is offered in two collections: Breville Thermal Pro Clad Cookware and Breville Thermal Pro Hard Anodized Cookware. Stylishly designed with the serious cook in mind, both collections feature a unique, multi-layered and beautifully contoured base that conducts, controls and retains heat from base to walls for even cooking, and provides excellent temperature stability and warping resistance when adding cold ingredients. The cookware is suitable for all cooking surfaces, including induction.
The collections also feature an innovative, curved interior shape that facilitates easy whisking and stirring, and prevents food from becoming lodged or trapped in crevices. The highly polished cast stainless steel handles are dual-riveted for enhanced durability, and contoured for both comfort and sophisticated styling.
Breville Thermal Pro Clad Cookware is meticulously crafted with multi-layered construction, comprised of a non-reactive stainless steel interior and mirror-polished stainless steel exterior, permanently bonded to a solid aluminum core that extends up the sides of each piece in the line. Saucepans, sauciers, and stockpots feature laser-etched volume markings in both metric and imperial units on the pan interiors, and deep-seated, mirror-polished stainless steel lids. The cookware is dishwasher safe and oven or broiler safe to 500 degrees Fahrenheit.
The Breville Thermal Pro Hard Anodized Cookware collection is crafted in heavy-duty hard-anodized aluminum with nonstick inside and out. The triple-layer nonstick coating is metal utensil safe and delivers long-lasting effortless release. Carefully considered features include flat, nonstick-coated rivets for easy cleaning. The cookware is dishwasher safe and oven or broiler safe to 500 degrees Fahrenheit.
Available in 10-piece sets and a wide range of open stock items, Breville Thermal Pro Cookware is currently available at Bed Bath and Beyond and Dillard’s, and is launching in additional gourmet stores this fall.
All-Clad’s 3-Piece Stainless-Steel Strainer Set features heavy-duty stainless-steel construction that will allow the strainers to perform long and hard in the busiest kitchens. Designed to position securely over bowls and pots, the strainers are fitted with ergonomically shaped All-Clad handles for comfortable holding. The set includes three strainers in graduated sizes, is made of 18/10 stainless steel and is dishwasher safe. In addition, the fine mesh makes them handy for draining pasta or vegetables, straining stocks and sauces, sifting dry ingredients, dusting desserts with powdered sugar and more. The set has a suggested retail price of $99.95.