Vitamix® has introduced its Ascent™ Series blenders, a new line that redefines the form and function of high-performance blending. This unique blender series combines state-of-the-art design with power and precision, along with intuitive controls and a family of interchangeable SELF-DETECT™ Containers.

“Our teams started from scratch when creating the Vitamix Ascent Series machines,” said Anthony M. Ciepiel, Vitamix Chief Operating Officer. “We went to our customers and said, ‘What are your challenges? How can we make the blending experience better for you?’ We then took these findings, combined them with the lessons we’ve learned as a company over the past 96 years, and engineered and designed an appliance like no other on the market.”

Vitamix Ascent Series machines feature a clean, easy-to-use interface provides a sleek look, while the controls are intuitive and user-friendly. “The Vitamix design language is evident at every angle in the Ascent Series,” said Ciepiel. “From the crisp signature side profile lines to communicate performance within, to the enticing interface that invites users to experience a new culinary adventure, every design element contributes to the distinctive style of the world’s finest blender.”

A variety of high-end finishes—including metallic finish options on some models—add another element to the Ascent Series blenders’ elegant look. As with previous Vitamix blenders, the new machines also feature a powerful motor, and a precise timer ensures optimal results. Vitamix Ascent Series machines are the first Vitamix blenders that come with a 10-year full warranty, reflecting the Vitamix tradition of high-quality, long-lasting blenders that stand up to frequent use.

Even the containers for Vitamix Ascent Series blenders have been reimagined. Each Ascent Series machine comes with a 64-ounce container and a clear lid, allowing users to monitor blending without interrupting it. The lid plug doubles as a measuring cup for ultimate convenience, and the redesigned spout on the 64-ounce container features a narrower opening for easier and cleaner pouring into smaller serving dishes.
Along with the full-size container, Ascent Series machines can be used with additional Self-Detect Containers: a 20-ounce cup and an 8-ounce bowl, which come with lids that are perfect for blending and serving, taking along or storing. The dishwasher-safe containers are available in convenient Blending Cup and Blending Bowl Starter Kits.

Vitamix Ascent Series blenders are the first to offer a complete family of containers with Self-Detect technology and wireless connectivity. For now, that means the machine reads each container and automatically adjusts program settings and maximum blending times, and will not power on if the container isn’t sitting properly on the motor base. In the future, it means consumers will have a blender that is ready to evolve with them and with the latest technology.

Four different Ascent Series blenders are available. All feature a built-in digital timer that automatically begins counting up when a variable speed is chosen, and counts down if a program is selected on a machine with pre-programmed settings. Model A3500 includes five pre-programmed settings (smoothies, hot soups, purées, frozen desserts and a cleaning cycle), touchscreen controls, and premium finishes. The built-in digital timer is programmable. Model A3300 has touchscreen controls, and the built-in digital timer is programmable. Model A2500 offers three pre-programmed settings (smoothies, purées and frozen desserts), and Model A2300 features the built-in digital timer, sleek new design and new container technology of other Ascent Series blenders.