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Blenders & Juicers

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Handheld Immersion Personal Smoothie Maker from Gourmia

Gourmia is positioning its new immersion blender in the market as a Handheld Immersion Personal Smoothie Maker that can also be used for soups and sauces. The handheld blender makes fruit drinks and shakes directly in the bottle, which includes a lid.

Gourmia blenderThis sleek compact handheld smoothie maker purees in a flash is a gift that keeps on giving, as it saves users money on their blended soups, sauces, and shakes. It features a sleek attractive design that complements any kitchen decor.

Its stainless-steel construction is durable and long lasting. And with six speeds as well as a turbo mode, the user can customize their blending experience, getting the exact results they’re looking for. It even comes with a step-by-step, easy-to-read instructional manual to get them started.

“We take the quality of our products seriously,” said Gourmia CEO Heshy Biegeleisen. “We are ETL certified, so users can be confident that they’re receiving – and using – safe, efficient high-quality appliances.”

The Gourmia Handheld Immersion Personal Smoothie Maker (GBJ190) retails for $39.99.

Vitamix Partners with Perfect Company for At-Home Blending Experience

The Vitamix™ Perfect Blend™ Smart Scale & Recipe App is designed to allow anyone with a Vitamix® blender to have an easy, seamless end-to-end blending experience at home — for delicious blended food and drinks all the time — and also to track their nutritional intake like never before.

With the Vitamix Perfect Blend Smart Scale & Recipe App, creating a blended soup, smoothie, dressing or any blended recipe is easy. Users choose a recipe, adjust it to their desired serving size or number of calories, and simply pour ingredients directly into their Vitamix container for precise measurement — the virtual container fills up in real time and an audible “ding!” signals when to stop pouring. The smart scale is designed to detect even the smallest of ingredients, like a pinch of salt or leaf of spinach to 0.1 grams, and precisely measures ingredients such as ice, kale or strawberries, which are difficult to measure accurately by volume. Vitamix Perfect Blend smart scale eliminates the need for measuring cups and measuring spoons, which means less mess and clean up, and measuring sticky ingredients like agave or honey is no longer a chore. The Perfect Blend App will launch with more than 500 chef-tested recipes, including a special Vitamix recipe collection, with more recipes being added continually.

Staying on track with health and fitness goals is simplified, as the Perfect Blend App offers meal planning tools, portions individual servings to the user’s desired number of calories, and even sends calorie and other nutritional data to popular fitness apps via Apple Health or Google Fit. This also helps with portion control so users can make only the amount they want at that moment, or decide to make more for later. The Perfect Blend App also customizes to the user’s lifestyle — whether vegan, gluten-free, dairy-free or something else — only showing recipes that meet the dietary preferences or exclusions they’ve entered. And sharing recipes from Perfect Blend to friends and family is easy; with one tap they can open your exact recipe in their Perfect Blend app.

The Perfect Blend App has a virtual pantry that makes it easy to see what can be made with ingredients on hand, and to add missing ingredients for a desired recipe to a virtual shopping list that seamlessly syncs across the user’s smart devices so it can be taken to the grocery store. Users can also easily share recipes on social media to impress friends and family with new dishes created.

Vitamix Perfect Blend includes a Vitamix-branded stainless steel PRO smart scale and a custom-created Vitamix version of the Perfect Blend App, including a Vitamix-branded interface and features tailored to Vitamix blenders. Vitamix users will be able to choose their blender model and container; the app will then create a custom Perfect Blend experience designed for their blender. When a user blends a recipe, in the app they will see a replica of their Vitamix blender with virtual dials showing exactly how to blend, for how long and at which speeds to create amazing consistency. Users can also access and watch tutorial videos on how to use the app.

“Perfect Company’s revolutionary IoT platform takes the guesswork out of blending, allowing for easy recipe creation with precise measurement of ingredients, for consistent results,” said Anthony Ciepiel, Chief Operating Officer, Vitamix. “The Vitamix Perfect Blend Smart Scale & Recipe App not only enables Vitamix owners to recreate delicious blended recipes at home with less mess and clean up, but it also empowers them take charge of their health as they track nutrition information. It even scales any recipe to the desired number of calories. Through our consumer research, we know that Vitamix owners are excited to add this useful and intuitive technology to their kitchens making it easier to create even complex recipes. The app also encourages them to successfully try new things for their family and friends. And it just makes cooking more interesting.”

“Top-quality, high performance Vitamix blenders have become the center of many modern-day kitchens,” said Michael Wallace, CEO, Perfect Company. “We’re so excited to partner with Vitamix to give Vitamix owners a whole new way to use their blenders to create even the most challenging recipes — things they never imagined they could make — while achieving their dietary goals.”

As the Vitamix Perfect Blend Smart Scale & Recipe App measures each ingredient in real time on the user’s smart device, it also displays each ingredient’s nutritional information and tracks nutrition for the total contents of the blender container. The Perfect Blend App does this for all included recipes, but users can also enter favorite recipes or experiment with new creations, and the app will calculate the nutritional value of any recipe they make that includes any of the thousands of ingredients found in the app. If an ingredient is missing, they can easily add its nutritional information for tracking.

The Vitamix Perfect Blend Smart Scale & Recipe App includes a professional grade, stainless steel Bluetooth scale (operates as a standalone kitchen scale) that measures from 0.1 grams up to 6 kgs, two smoothie to-go cups, a device stand and the Perfect Blend Recipe App, which can be downloaded on tablets and smartphones. The Vitamix Perfect Blend smart scale and accessories is available for purchase at beginning October 6 for $99.99 and will be demonstrated and sold during select Vitamix demonstrations in Costco warehouses beginning in October for $79.99. The Perfect Blend App can be downloaded for free beginning October 6 from the Apple App Store Google Play store and Amazon Kindle app store.

Swiss Diamond in the Mix

Demand for immersion blenders has steadily improved over the last five years as consumers embrace their convenience. Being able to quickly whip up something light and healthy without the heavy lifting of a larger appliance, appeals to many. Web Browning, Director of Sales for Swiss Made Brands USA, said, “Swiss Diamond’s recent introduction of the Jet Mix Immersion Blender has been well received. Both consumers and retailers are excited about the new product.” The Swiss Diamond Jet Mix Immersion Blender features a unique silicon head specifically designed for use with non-stick cookware to protect against scratching.

Swiss Diamond launched the Jet Mix Immersion Blender early in the second quarter of this year. “By introducing a product that is tailored to the unique needs of our nonstick cookware retailers and consumers, we are able to create a niche,” Browning said. “We are amazed at our success to date and look forward to the continued growth of the Jet Mix immersion blender as well as the introduction of other kitchen electrics in the future.”

The Swiss Diamond Jet Mix immersion blender regularly retails for $199.95 and is available in cream and red as well as black. The Jet Mix features variable speed for superior control, ergonomic grip, super high power – 600W, 14,000/8,000 RPM, a silicon protected base for immersion in nonstick cookware, and five easy change accessories: mincer blade, multi-purpose blade, whisk, beater, and mini chopper.

Novis Vita Juicer Announces Recipe Contest For Soup Made with a Juicer

To celebrate souping as a new food trend, Novis Vita Juicer announces a soup recipe contest. The one requirement is that the soup recipe needs to utilize a juicer.

The Novis Vita Juicer recipe contest runs from April 20 through May 20. Details can be found on the NovisUSA Facebook page

Any kind of juicer can be used to develop the recipe. The winner of the contest will receive a $500 Novis Vita Juicer.

The Novis Vita Juicer fully extracts all of the vitamin-rich juice from fruits and vegetables including leafy greens such as kale and spinach giving people more nutrient–bang from the dollars spent at the grocery store. The compact, quiet juicer features four functions including pureeing so consumers can use the appliance for cooking, baking, souping, processing foods such as tomatoes and, of course, for juicing. The Novis Vita Juicer is available in seven colors: black, red, yellow, orange, white, green and silver. The Novis Vita Juicer retails for $500 at

Vitamix Adds PayPal Payments, Flexible Financing Options

Vitamix has teamed with PayPal, a global leader in digital payments, to offer consumers more convenient ways to pay when purchasing Vitamix household products online. PayPal is now accepted on, and with PayPal Credit’s Easy Payments plans, consumers have the opportunity to own a high-quality Vitamix blender and pay in predictable monthly payments from 12 months up to 18 months with no interest if paid in full within the selected plan term.

“PayPal sets the global standard for payment technologies,” said Anthony Ciepiel, COO of Vitamix. “It has a large, established audience of consumers who will only trust PayPal for their online transactions. At Vitamix, we believe we offer a life-changing product, and we are always looking at new ways to make that product more accessible to a wider audience. By working with PayPal, we can help customers avoid having to choose between the highest quality and the best price.”

Vitamix blenders have the power needed to pulverize ingredients, releasing flavors and making healthy, tasty, whole-food nutrition a reality for millions of owners worldwide.

“For many people, Vitamix has long been the ‘someday’ product. We want to make it the ‘now’ product for them,” said Holly Hacker, Director of Direct Sales and Customer Experience at Vitamix. “Making Vitamix machines more widely available to a larger audience helps us better fulfill our organizational vision to improve the vitality of people’s lives.”

In addition to the 12- and 18-month Easy Payments plans, Vitamix will also offer an Easy Payments plan with up to 24 months no interest (if paid in full within 24 months) for a limited time from April 25 to May 13, 2016. For more details and to read the complete terms and conditions, visit

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