AlEn USA Launches Art of Green Household Cleaners

Houston-based AlEn USA has launched a new eco-friendly line of household cleaning products, Art of Green™ Multipurpose Cleaners, aimed at democratizing green cleaning for everyday users.  Art of Green is 98 percent naturally derived and available in three product formats: a multipurpose cleaning spray, multipurpose wipes, and a concentrated refill. The new product line offers consumers a safe, affordable and high-performing natural cleaning alternative that’s priced for everyday use.

Key product benefits for Art of Green include:

Tough on dirt, grease, and grime

Non-toxic formula

Not tested on animals

Hypoallergenic and dermatologically tested formula – safe for sensitive skin

Made with natural essential oils that provide a pleasant aroma

USDA-certified Bio-based product

Bottle made with 100 percent post-consumer recycled materials

Available in two scents: Lavender Eucalyptus and Citrus and White Flowers

Affordable and accessible pricing, and available in a 22-ounce spray, 35-count wipes, and 28-ounce concentrated pourable refill

Currently available for purchase at HEB grocery stores in Texas and select retailers in California

The green category is growing, with 4.7 million consumers purchasing green products for only a year or less and 56 percent of all U.S. primary household shoppers purchasing natural and organic products in at least one category, according to a recent Kantar Retail study.

“For consumers seeking a green, yet affordable, approach to household cleaning, Art of Green sets the standard for effective, nature-based cleaners,” said Tanu Grewal, Head of Marketing for AlEn USA. “We’re aiming to bridge the accessibility gap for consumers who have already ‘gone green’ or are eager to try their first green product but are wary of sacrificing efficacy. Art of Green does just that with uncompromising performance and everyday affordability.”

AlEn USA is committed to sustainable environmental practices for producing Art of Green and many of its household cleaning products. With the Uumbal project in Mexico, AlEn sustainably grows its own high-quality raw materials, without imports or deforestation, by planting millions of pine and palm trees.

For more information, visit www.artofgreen.com.