May 20, 2015
New branding, graphics and several category changes are planned for the 2016 International Home + Housewares Show, the International Housewares Association announced. The Show will be held March 5-8 at Chicago’s McCormick Place.
The new branding focuses on an “It’s smART” theme, which combines smart business decisions directly with the art used to design, create and market products. Show signage and visuals will reflect the melding of smart thinking and smart design. Attendees will see large mobiles and grand portals with intersecting colored bars and semi-transparent panels showing designer drawings of products.
“The International Home + Housewares Show truly is a place where solid business relationships intersect with wonderfully designed products and thus, attending becomes …